Why Most SEO Companies Focus on Rankings Instead of Revenue
The major focus among Search Engine Optimisation (SEO) firms is to assist businesses in acquiring new customers and enhancing their sales figures; however, despite showing competitive positions, many businesses find themselves still having the same sales as before. In order for businesses to understand what to expect from their investments in SEO, you must understand the distinction between ranking-focused SEO and revenue-focused SEO so that you can better assess what firm is best suited for your needs and ultimately be able to make better-informed marketing decisions that will yield better results for the long term. Obsession with Rankings: How SEO Metrics Become The Benchmark For the longest amount of time, success in search engine optimisation has been assessed using just one metric – keyword rankings. Companies spend an extraordinary amount of time creating reports on a monthly basis that focus on the following metrics: Keywords moving from page three to page one Increased search v...