What Is Citation Building And Why Is It Valuable?
Citation building is the process of building references to your website from external sources. This is also referred to as link building, although it is more than just links. By now, most of you know that there are three major factors in search engine ranking: credibility, trust, and authority. Authority is the most important of these three, but it only matters if there is a public interest in whatever you're selling. Citation building builds those public interest cues and tells Google that your product or service brings something valuable to the table. Citation building is a form of link building. It is when you acquire links from third-party sites that are not domain websites, but “citation” websites. These sites contain information about your business or website that other people need to find out about you. For example, if you were running a restaurant, putting a menu on Yelp would be cited because then people can find details (menu) of your business without visiting your site